ACHIEVING DIFFERENTIATION THROUGH EXCLUSIVITY
by Susan Tatum | Jul 24, 2019
Notes from the Show
Differentiation can take on many forms and exclusivity in an industry or market can be a powerful differentiator.
In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing. Jason talks about how using exclusivity helps his organization provide a deeper focus to clients and build a stronger marketing plan.
Transcribed by AI
Susan 0:03
Hey everybody, and welcome to stop the noise. This is where we get to hear from some of the most interesting and experienced minds offering us advice and some great ideas about why and how to stop wasting money looking and sounding like everybody else. You know, in business, being the same won’t keep you safe, it will make you easy to replace, and even easier to ignore. I’m your host, Susan Tatum. Let’s get started.