CONVERSATION
STARTERS

Ideas for finding and converting strangers to extraordinary clients and partners

 

Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve. 

There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!

Why One-to-One Outreach Should Be Your Top Priority as a New Consultant
Susan Tatum Susan Tatum

Why One-to-One Outreach Should Be Your Top Priority as a New Consultant

The longer you wait to talk to people, the longer it will take to get clients.

When you’re starting to build your client base, it’s easy to focus on things like your website and content marketing tactics. But those won’t matter if you’re not having conversations with the people who could hire you.

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Solve the Right Problem: Get More Clients
Susan Tatum Susan Tatum

Solve the Right Problem: Get More Clients

Over the past two years, I’ve asked over 300 independent consultants what you find most challenging about growing your business, and the answer is almost always some form of “getting clients”.

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A Step-By-Step Guide for Daily LinkedIn Outreach
Susan Tatum Susan Tatum

A Step-By-Step Guide for Daily LinkedIn Outreach

13 years and hundreds of pipeline generation programs have shown me the power of a finely tuned LinkedIn prospecting effort. You can quickly build a steady flow of new clients with minimum time away from the work you love.

To do this, you’ll need a good LinkedIn Profile, list of desirable prospects, and a series of message frameworks. WIth these in hand, follow this simple 4-step process to get as many prospects calls as you want in less than an hour a day.

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How To Stop Shiny Object Syndrome (SOS) Forever, Even If You’re Tried Before
Susan Tatum Susan Tatum

How To Stop Shiny Object Syndrome (SOS) Forever, Even If You’re Tried Before

This article is for consultants who, like me, get easily distracted, start new projects without thinking them through and sometimes leave good ideas unfinished.

In search of a magic answer, I read a dozen articles on the topic and they all pretty much say the same thing - with two exceptions that made a huge difference for me.

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Susan Tatum Susan Tatum

3 Reasons Consultants Should Specialize

Over the years I’ve worked with many consultants who would rather stick pins in their eyes than focus on a specific service for a specific target audience.

But being ultra-specific makes growing your business faster and much more lucrative.

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Susan Tatum Susan Tatum

Why Consultants Should Never Lead With a Sales Message

Experts tell us that the average response rate for a sales message is less than 10%.

This means for every 100 messages you send, only 10 people will respond. It also means that 90 people who might be ideal clients, will ignore you.

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