CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
IT Buyers Don’t Trust Your Content and What to Do About It
That’s basically what the CMO council found in a recent study where only 9% of B2B buyers said they trust content from vendors. And content, as we all know, is the new sales team when it comes to engaging buyers early in the decision process.
IT Marketers: 6 Types of “Must-Have” Content for LinkedIn Marketing Success
Of all the elements that make for a great LinkedIn marketing program, relevant, original content ranks number one.
A New Old Way to Use Content Marketing to Get More Leads and Customers
Content marketing isn’t new. Neither, at a high level, is the process that gets you the best leads for your company.
Why Tech Marketers Must Have a Blog
Corporate blogging can be a pain in the butt. I get that. Subject matter experts are busy with other more “mission critical” work. Some of them can’t write well anyway.