THE CONVERSATION PATHWAY™
Unlike conventional approaches that feature easily-ignored sales pitches, The Conversation Pathway creates a natural order for building trust and turning new connections into valuable buyers.
Conversation 1
First, you invite your prospective client to share their expertise and ideas on a non-salesy video call. You’re actively listening and learning while co-creating content; and your prospect gets a brain buzz.
Conversation 2
You focus on the prospect’s expertise and business by reflecting on what they previously shared. This is where you show your unique ability to provide value.
Conversation 3
And now you’ve earned the right to talk about yourself, your product or service. How you can help solve your prospect’s problem.