CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
The B2B Marketing Content Creation Dilemma – Will Content Curation Work for You?
93% of B2B companies now use content marketing, and their biggest challenge is producing the enough of the right kind of content. Is content curation – the art of finding, selecting, and sharing relevant content from other sources – a valuable tool for filling the content gap?
The New IT Buying Committee – How to Engage them on LinkedIn
An interview with LinkedIn's Mike Weir. Most tech marketers know the IT buying process has changed – dramatically – in recent years, but did you know the entire IT buying committee is using LinkedIn to educate themselves before they’ll talk to your sales people? And 55% of them want to connect with vendors!