CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Why B2B Marketers Need a Brand Strategy & How to Do it Right
When we think of brands, we think of Coca-Cola, Nike or L’Oreal. Brands are part of our daily lives. We are loyal to the brands we favor. When we make purchases, we stick to our favored brands, often not even considering rival offerings.