CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
How to Effectively Use Hashtags on LinkedIn
LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe.
Why Your Employees Are Your Company's Best Advocates
Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what’s working and what’s not.
How To Weave Authenticity Into Your Social Media Marketing
Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave authenticity into our content, social media posts and interactions.
Are Employee Advocacy Programs Helping Employees Get Poached?
Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one.
Why B2B Marketers Need a Brand Strategy & How to Do it Right
When we think of brands, we think of Coca-Cola, Nike or L’Oreal. Brands are part of our daily lives. We are loyal to the brands we favor. When we make purchases, we stick to our favored brands, often not even considering rival offerings.
How CEOs Can Use Twitter to Improve Visibility and Brand Awareness
Before you start exploring how to use Twitter for raising brand awareness and improving visibility, I strongly suggest you solidify your approach to using LinkedIn. Finished? Read on.
9 Ways CEOs Can Use LinkedIn to Build Brand Awareness
9 steps CEOs (and Partners, marketers, subject matter experts and others) can take to expand and promote a brand. I’ve divide them into two groups.
10 Best LinkedIn Secrets & How You Can Leverage Them
With all the LinkedIn changes recently, even a full-time LinkedIn guy like me can get confused. Thus, I think it’s time to share with you ten of the best and oftentimes hard-to-find LinkedIn features.
What Your Social Media Program Is Missing Without Employee Advocacy
One way to maximize your return on investment in your social media program is to explore the benefits of an integrated employee advocacy program.
5 Powerful Reasons To Add Twitter To Your Social Selling Process
B2B companies are slowly starting to understand the value of adding social media into their sales process.
LinkedIn Plus Twitter: Supercharge Growth With This Power Duo
Building relationships with most everyone you meet is a sure-footed way to steadily build and earn business. The reason this works so well is because trust is the soul of sales.
LinkedIn Paralysis: The Hidden Heartache of Social Selling
No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.
Interview with Dave Stein and Steven Andersen (Beyond the Sales Process)
We are very proud to post the first published interview with Dave Stein and Steve Andersen, co-authors of the just-released book, Beyond The Sales Process.
Is Your Corporate Blog Effective? It's Entirely Up to You
I just finished gulping down the International Data Group (IDG) B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America.
Does Google+ Still Have Relevance and Business Value?
When Google+ launched in 2011, it did so with the great expectations that it would compete with Facebook. It quickly reached a million users and within a month had grown to a user base of 25 million.