CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
6 Ways We’re Using Content on LinkedIn
Blending high quality marketing content with LinkedIn efforts is the key to how we generate leads, develop prospects and create thought leadership positions for our technology clients.
IT Buyers Don’t Trust Your Content and What to Do About It
That’s basically what the CMO council found in a recent study where only 9% of B2B buyers said they trust content from vendors. And content, as we all know, is the new sales team when it comes to engaging buyers early in the decision process.
4 Business-Critical Reasons to Stop Postponing Content Creation
If you’re not quite ready to start producing more marketing content right now, I have two words for you: DO IT!
IT Marketers: 6 Types of “Must-Have” Content for LinkedIn Marketing Success
Of all the elements that make for a great LinkedIn marketing program, relevant, original content ranks number one.