CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
What Bacon Sandwiches Have to Do with Social Media
I’m visiting a friend in Seattle, helping her recover from surgery – the 3rd since she broke five foot bones in what must have been a spectacularly inelegant leap from a boat to the dock.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
6 LinkedIn Myths that Make Me Groan
If everything LinkedIn itself and uncountable LinkedIn pundits wanted you to believe about using LinkedIn were true, my life would be so much easier.
LinkedIn Squashes Group Postings from 3rd Party Apps – and What to Do About It
I won’t say I told you so, but apparently I’m not the only one annoyed by marketers misusing LinkedIn groups as a newsfeed for their blog articles and self-serving announcements.
Why Your LinkedIn Profile May be Driving Prospects Away
By now you’ve undoubtedly read an article or twelve about the significance of a great LinkedIn profile along with an equal number of “how to do it” articles. But this article is different because I take a different view of profiles.
Costly LinkedIn Mistake #12: Operating Without a Plan
This is #12 in a series of mistakes we address in our report on the “12 Costly Mistakes Tech Marketers Are Making on LinkedIn and What You Can Do About It.”
Costly LinkedIn Mistake #3: Content Spamming
The vast majority of technology marketers (>80%) recognize LinkedIn as an important place to distribute marketing content. Unfortunately they’re using it as a news feed
Costly LinkedIn Mistake #4 – Treating LinkedIn just like Facebook
“Social Media” gets lumped into one big category by everyone from research firms and industry analysts to authors, teachers and social media experts themselves.
6 Ways We’re Using Content on LinkedIn
Blending high quality marketing content with LinkedIn efforts is the key to how we generate leads, develop prospects and create thought leadership positions for our technology clients.
Costly Linked Mistake #1 – Underestimating the Importance of LinkedIn to the IT Buyer
Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT buyers’ decision-making process many technology vendors continue to view LinkedIn as something to dabble in.
5 Ineffective Actions Most Sales Pros Are Taking On LinkedIn
As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal.
4 Reasons You Should NOT Use Auto-Post
I think we can all agree that technology is a wonderful thing, and part of its wonderfulness is the ability to automate mundane activities and save us lots of time.
LinkedIn in Just 15 to 30 Minutes Per Day?
There are many ebooks, white papers, LinkedIn training programs and consultants that say a complete profile and 15 minutes a day can start getting you the connections you need to build profitable relationships.
Why You Need a LinkedIn Profile Makeover Now
Open letter to IT and Software marketers
Critical LinkedIn Marketing Mistake #1 – The Profile Setup Trap
As an IT/Software CEO or marketer, you’re not on LinkedIn to find a job; but chances are great your profile reads like a resume