CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Why Do You Want to Use Social Media?
When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do?
Why Your LinkedIn Network Requires a Strategy
Have you ever really stopped to think about who you are – or should be – connected to on LinkedIn and why?
Costly LinkedIn Mistake #12: Operating Without a Plan
This is #12 in a series of mistakes we address in our report on the “12 Costly Mistakes Tech Marketers Are Making on LinkedIn and What You Can Do About It.”
Why Most B2B LinkedIn Programs Fail to Generate Leads
If I were to visit your website and click on the LinkedIn icon would it take me to your company page where you post summaries and links to your blog articles and press releases?
Secret Weapon of North America’s Most Effective B2B Content Marketers Revealed
The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly effective content marketers get so far ahead of everybody else. It’s pretty simple. They have a formal content marketing strategy.
The 3 Phases of LinkedIn Effort and Where the ROI is Hiding
I make a living helping B2B companies put social media to use as a legitimate marketing channel. For that reason – and because I’m passionate about results-oriented marketing – I look at a heck of a lot of LinkedIn efforts and constantly experiment to find new and better ways to use the network.