CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Why You Can't Book Sales Calls on LinkedIn
“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake.
How To Get Better Results from your LinkedIn Groups
Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent on generating leads.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
LinkedIn Plus Twitter: Supercharge Growth With This Power Duo
Building relationships with most everyone you meet is a sure-footed way to steadily build and earn business. The reason this works so well is because trust is the soul of sales.
LinkedIn Paralysis: The Hidden Heartache of Social Selling
No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.
10 Ways to Generate Leads and Build Influence on LinkedIn
Without some of us even noticing, LinkedIn developed into a useful publishing platform and tool to generate leads for marketers and salespeople looking to build relationships with prospects.
6 LinkedIn Myths that Make Me Groan
If everything LinkedIn itself and uncountable LinkedIn pundits wanted you to believe about using LinkedIn were true, my life would be so much easier.
The True Value of LinkedIn Company Pages
For our first three years of running lead generation programs for B2B companies on LinkedIn (we started in 2011), I advised clients - and anyone else who asked - to think of company pages as a defensive play.
Why Aren’t B2B Marketers Running Better Lead Generation Programs on LinkedIn?
According to a recent CMO.com survey, lead generation ranks as the top objective for B2B companies’ digital marketing programs, with 41% of respondents choosing it as their top goal.
LinkedIn is Not a Brand Engagement Tool
Social media is often evaluated in terms of brand engagement, which – according to Wikipedia – is “the process of forming an emotional or rational attachment between a person and a brand”.
Why Most B2B LinkedIn Programs Fail to Generate Leads
If I were to visit your website and click on the LinkedIn icon would it take me to your company page where you post summaries and links to your blog articles and press releases?
Ten Things Your Social Media Manager Needs to Know about Technology Marketing
Marketing complex B2B technology can be difficult to wrap your head around – even for people with marketing and business training.
10 Things Your Social Media Expert Needs to Know About LinkedIn
Social media generalists, in my experience, tend to approach LinkedIn the same way they approach any other social media. They push information out via status updates and auto-posts.
The Right Way to Use Gated Content on LinkedIn
Gated content, if you happen to be unfamiliar with the term, is any kind of marketing content – white papers, e-books, special reports, webinars, newsletters and other stuff I can’t think of right now – that has a form your prospects must fill out before they can access it.
Two Things Technology Sales & Business Development Pros Can Do Right Now to Generate More Leads on LinkedIn
For technology sales and business development people, LinkedIn is quickly replacing conventional tactics – offline networking, email and cold calling – as the most effective prospecting method.
4 Reasons You Should NOT Use Auto-Post
I think we can all agree that technology is a wonderful thing, and part of its wonderfulness is the ability to automate mundane activities and save us lots of time.
7 Reasons Why LinkedIn is the Best IT Social Media Lead Generation Tool
why is LinkedIn so much better for IT lead generation?