CONVERSATION
STARTERS

Ideas for finding and converting strangers to extraordinary clients and partners

 

Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve. 

There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!

7 Reasons Why LinkedIn is the Best Social Media Network for Professional Services
LinkedIn Strategy, Social Media Susan Tatum LinkedIn Strategy, Social Media Susan Tatum

7 Reasons Why LinkedIn is the Best Social Media Network for Professional Services

While social media has long been prominent for business-to-business firms in industries such as tech, telcom and media, many professional services firms are just now beginning to embrace this powerful business development channel. One thing that holds many firms back is not knowing on which network to start.

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LinkedIn Plus Twitter: Supercharge Growth With This Power Duo

LinkedIn Plus Twitter: Supercharge Growth With This Power Duo

Building relationships with most everyone you meet is a sure-footed way to steadily build and earn business. The reason this works so well is because trust is the soul of sales.

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LinkedIn Paralysis: The Hidden Heartache of Social Selling

LinkedIn Paralysis: The Hidden Heartache of Social Selling

No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.

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Assess the Business Value of Your LinkedIn Network with Personas

Assess the Business Value of Your LinkedIn Network with Personas

I like to think of my LinkedIn network as being a lot like a vegetable garden. My garden, and probably yours as well, has a lot of variety that includes a number of very healthy plants. Sometimes weeds work their way in and then there are also times when I find myself growing a vegetable only to find out that it is not to my liking.

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CMOs: Why You Should Be Leading the Charge on LinkedIn and How to Do It

CMOs: Why You Should Be Leading the Charge on LinkedIn and How to Do It

With all manner of statistics and survey results pointing directly to LinkedIn as the hottest B2B marketing channel since the last one, you’d think CMOs would be taking advantage of it. At least I did. But a surprising number seem to be missing the boat.

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