CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Ten Things Your Social Media Manager Needs to Know about Technology Marketing
Marketing complex B2B technology can be difficult to wrap your head around – even for people with marketing and business training.
Is Poor Messaging Sabotaging Your Sales Team’s Efforts? How to Use LinkedIn to Get on the Right Track.
In a new study from OpenView Venture Partners (available here for the price of your contact information), 39% of IT buyers said they rejected outreach from an IT vendor sales person simply because they were not interested in the product or service.
4 Reasons You Should NOT Use Auto-Post
I think we can all agree that technology is a wonderful thing, and part of its wonderfulness is the ability to automate mundane activities and save us lots of time.
How to Instantly Lose Credibility with a Bad Infographic
Recently a discussion posted in a LinkedIn group lead me to a blog article featuring an infographic that floored me in its inaccuracy and misleading conclusion.
Secret Weapon of North America’s Most Effective B2B Content Marketers Revealed
The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly effective content marketers get so far ahead of everybody else. It’s pretty simple. They have a formal content marketing strategy.
Why Your LinkedIn Network Is Not as Valuable as You Think
Feeling pretty good about yourself now that you’ve gathered 500+ LinkedIn connections? Don’t. The number itself is meaningless.
IT Buyers Don’t Trust Your Content and What to Do About It
That’s basically what the CMO council found in a recent study where only 9% of B2B buyers said they trust content from vendors. And content, as we all know, is the new sales team when it comes to engaging buyers early in the decision process.