Susan Tatum 5/2/14 Susan Tatum 5/2/14

Costly LinkedIn Mistake #4 – Treating LinkedIn just like Facebook

“Social Media” gets lumped into one big category by everyone from research firms and industry analysts to authors, teachers and social media experts themselves.

Susan Tatum 4/29/14 Susan Tatum 4/29/14

Costly Linked Mistake #1 – Underestimating the Importance of LinkedIn to the IT Buyer

Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT buyers’ decision-making process many technology vendors continue to view LinkedIn as something to dabble in.

Susan Tatum 1/30/14 Susan Tatum 1/30/14

LinkedIn in Just 15 to 30 Minutes Per Day?

There are many ebooks, white papers, LinkedIn training programs and consultants that say a complete profile and 15 minutes a day can start getting you the connections you need to build profitable relationships.

Susan Tatum 12/7/13 Susan Tatum 12/7/13

Teleseminar Recap: The New IT Buying Committee – How to Engage Them on LinkedIn

If you missed my recent online interview with LinkedIn’s Mike Weir, I just want to tell you two things. First, this was not a sales pitch to get you to spend money advertising on LinkedIn. And second, it was full of you-need-to-know info on changes in how IT buyers use social media to affect their vendor decisions.

Susan Tatum 11/5/13 Susan Tatum 11/5/13

5 Ways to Measure Sales-Supporting ROI from LinkedIn

For those of you who’ve been struggling to show executive management – and yourselves – that social media efforts do, in fact, contribute directly to sales results, I’ve got some good new. On LinkedIn at least, it’s pretty easy.

Susan Tatum 11/1/13 Susan Tatum 11/1/13

Your CEO wants ROI from LinkedIn. Here’s how to do it.

I’ve been asked a number of times how to make the leap. So I figured it would probably be of interest to you, and as a result, this article was born.

Susan Tatum 9/30/13 Susan Tatum 9/30/13

The 3 Phases of LinkedIn Effort and Where the ROI is Hiding

I make a living helping B2B companies put social media to use as a legitimate marketing channel. For that reason – and because I’m passionate about results-oriented marketing – I look at a heck of a lot of LinkedIn efforts and constantly experiment to find new and better ways to use the network.

Susan Tatum 7/29/13 Susan Tatum 7/29/13

Why – and How – to Get Your Whole IT Company involved on LinkedIn

Most of our clients invest in LinkedIn marketing programs to generate and develop leads. A few of them are more focused on establishing thought leadership positions. Ultimately, both groups have the same objective.