CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Why You Can't Book Sales Calls on LinkedIn
“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake.
Are Sales and Marketing People Ruining LinkedIn?
Not too long ago, LinkedIn was a haven from spam. Messages came only from people you knew or who had taken the time to learn something about you. The times are changing — and the news is not good.
Social Selling: 6 Data-Backed Reasons for B2B Sales Leaders to Love It
“Social selling” may be the latest buzzword worthy of a place on the BS bingo game board, but it’s a serious concept that affects every B2B sales rep, sales manager and sales executive on the planet.
How LinkedIn Solves 4 New Account Sales Challenges
The classic sales Catch 22: quotas are shooting up while the B2B buying process is getting more complex, and more people are involved in the buying decision.
4 Keys to Making LinkedIn Your Best Prospecting Tool - and Why You Should Care
The word is out. IT and other B2B buyers are on LinkedIn, actively seeking help in solving business problems and ready to connect with vendors who do it right.
Your LinkedIn Dream Team - Roles that Maximize Success
From the outside, implementing a LinkedIn program may seem fairly easy. And, indeed, if all you want are vanity metrics (followers, shares, likes), then you can probably get away with one individual doing the work.
Why Most B2B LinkedIn Programs Fail to Generate Leads
If I were to visit your website and click on the LinkedIn icon would it take me to your company page where you post summaries and links to your blog articles and press releases?
Why You Need Sales and Marketing in your LinkedIn Program
There is a costly disconnection between sales and marketing efforts on LinkedIn.
5 Ineffective Actions Most Sales Pros Are Taking On LinkedIn
As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal.