CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
5 Ineffective Actions Most Sales Pros Are Taking On LinkedIn
As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal.
Two Things Technology Sales & Business Development Pros Can Do Right Now to Generate More Leads on LinkedIn
For technology sales and business development people, LinkedIn is quickly replacing conventional tactics – offline networking, email and cold calling – as the most effective prospecting method.
5 Ways to Measure Sales-Supporting ROI from LinkedIn
For those of you who’ve been struggling to show executive management – and yourselves – that social media efforts do, in fact, contribute directly to sales results, I’ve got some good new. On LinkedIn at least, it’s pretty easy.
Why You Need a LinkedIn Profile Makeover Now
Open letter to IT and Software marketers
Why – and How – to Get Your Whole IT Company involved on LinkedIn
Most of our clients invest in LinkedIn marketing programs to generate and develop leads. A few of them are more focused on establishing thought leadership positions. Ultimately, both groups have the same objective.
Why Your LinkedIn Network Is Not as Valuable as You Think
Feeling pretty good about yourself now that you’ve gathered 500+ LinkedIn connections? Don’t. The number itself is meaningless.
Your LinkedIn Influence May Be Close to Zero – Take This Test
What does it mean to be an influencer
4 Reasons IT Decision Makers are Letting Social Networks Influence Buying Decisions and 5 Things You Can Do About It
IT decision makers are using social media for business purposes in wildly increasing numbers.
Critical LinkedIn Marketing Mistake #1 – The Profile Setup Trap
As an IT/Software CEO or marketer, you’re not on LinkedIn to find a job; but chances are great your profile reads like a resume