CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Are Employee Advocacy Programs Helping Employees Get Poached?
Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
Why some people should not be part of your LinkedIn program
Individuals in the first group – those who are uncomfortable because it’s new – can often become LinkedIn power users with a little time and experience.
LinkedIn Plus Twitter: Supercharge Growth With This Power Duo
Building relationships with most everyone you meet is a sure-footed way to steadily build and earn business. The reason this works so well is because trust is the soul of sales.
Why Executives Need a Great LinkedIn Profile
Buyers of professional services – technology, legal, accounting, management consulting, architectural, engineering and construction – now rely heavily on social media to help them make their buying decisions.
LinkedIn Profiles: 4 Things to Watch Out for When Building Yours
I rarely write about the more tactical aspects of LinkedIn, especially now that there are at least a gazillion other people writing about it, but there are a few “gotcha’s” in the LinkedIn profile wizard I don’t see covered elsewhere.
LinkedIn Social Selling Index – What It Is and How Sales Management Can Use It
There are not-so-subtle signs that social selling in general and LinkedIn specifically need to be incorporated into your sales team’s sales process.
Two Things Technology Sales & Business Development Pros Can Do Right Now to Generate More Leads on LinkedIn
For technology sales and business development people, LinkedIn is quickly replacing conventional tactics – offline networking, email and cold calling – as the most effective prospecting method.
Why You Need a LinkedIn Profile Makeover Now
Open letter to IT and Software marketers