CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Are Employee Advocacy Programs Helping Employees Get Poached?
Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one.
How To Get Better Results from your LinkedIn Groups
Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent on generating leads.
How CEOs Can Use Twitter to Improve Visibility and Brand Awareness
Before you start exploring how to use Twitter for raising brand awareness and improving visibility, I strongly suggest you solidify your approach to using LinkedIn. Finished? Read on.
9 Ways CEOs Can Use LinkedIn to Build Brand Awareness
9 steps CEOs (and Partners, marketers, subject matter experts and others) can take to expand and promote a brand. I’ve divide them into two groups.
LinkedIn is Not a Brand Engagement Tool
Social media is often evaluated in terms of brand engagement, which – according to Wikipedia – is “the process of forming an emotional or rational attachment between a person and a brand”.