CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Are Employee Advocacy Programs Helping Employees Get Poached?
Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
Four Keys to Successful Publishing on LinkedIn Pulse
Few publishing platforms are both as accessible and as powerful in expanding reach as LinkedIn Pulse.
How to Use Social Media to Charge More for Your Services
I don’t think it’s much of a stretch to say that most professional services execs have noticed it’s easier to get premium rates for your services from some clients than others.
LinkedIn Paralysis: The Hidden Heartache of Social Selling
No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.
CMOs: Why You Should Be Leading the Charge on LinkedIn and How to Do It
With all manner of statistics and survey results pointing directly to LinkedIn as the hottest B2B marketing channel since the last one, you’d think CMOs would be taking advantage of it. At least I did. But a surprising number seem to be missing the boat.
Forrester’s 10 Attributes of Thought Leadership and Why Most LinkedIn Articles Are Not
Has anyone else noticed a serious degradation in the quality of articles jamming up our LinkedIn news feeds lately? I have, and I’m pretty sure I know why.