CONVERSATION
STARTERS

Ideas for finding and converting strangers to extraordinary clients and partners

 

Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve. 

There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!

Are Employee Advocacy Programs Helping Employees Get Poached?

Are Employee Advocacy Programs Helping Employees Get Poached?

Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one.

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B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.

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LinkedIn Paralysis: The Hidden Heartache of Social Selling

LinkedIn Paralysis: The Hidden Heartache of Social Selling

No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.

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CMOs: Why You Should Be Leading the Charge on LinkedIn and How to Do It

CMOs: Why You Should Be Leading the Charge on LinkedIn and How to Do It

With all manner of statistics and survey results pointing directly to LinkedIn as the hottest B2B marketing channel since the last one, you’d think CMOs would be taking advantage of it. At least I did. But a surprising number seem to be missing the boat.

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