CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Why You Can't Book Sales Calls on LinkedIn
“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake.
8 Powerful Secrets To Meeting More New Clients
For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers – get their attention, then their interest, and often educate them a bit – before you ever have a chance for a meeting.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
Are Sales and Marketing People Ruining LinkedIn?
Not too long ago, LinkedIn was a haven from spam. Messages came only from people you knew or who had taken the time to learn something about you. The times are changing — and the news is not good.
How to Increase Available Selling Time with LinkedIn
According to CSO Insights’ Sales Optimization Study, B2B sales people typically spend a startling 59% of their time NOT selling.
Why Your LinkedIn Profile May be Driving Prospects Away
By now you’ve undoubtedly read an article or twelve about the significance of a great LinkedIn profile along with an equal number of “how to do it” articles. But this article is different because I take a different view of profiles.