Susan Tatum 4/4/17 Susan Tatum 4/4/17

8 Powerful Secrets To Meeting More New Clients

For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers – get their attention, then their interest, and often educate them a bit – before you ever have a chance for a meeting.

Susan Tatum 9/15/16 Susan Tatum 9/15/16

How To Get Better Results from your LinkedIn Groups

Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent on generating leads.

Susan Tatum 8/17/16 Susan Tatum 8/17/16

B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.

Susan Tatum 11/19/15 Susan Tatum 11/19/15

6 LinkedIn Myths that Make Me Groan

If everything LinkedIn itself and uncountable LinkedIn pundits wanted you to believe about using LinkedIn were true, my life would be so much easier.

Susan Tatum 2/23/15 Susan Tatum 2/23/15

The True Value of LinkedIn Company Pages

For our first three years of running lead generation programs for B2B companies on LinkedIn (we started in 2011), I advised clients - and anyone else who asked - to think of company pages as a defensive play.

Susan Tatum 9/25/14 Susan Tatum 9/25/14

LinkedIn is Not a Brand Engagement Tool

Social media is often evaluated in terms of brand engagement, which – according to Wikipedia – is “the process of forming an emotional or rational attachment between a person and a brand”.

Susan Tatum 7/1/14 Susan Tatum 7/1/14

Why Most B2B LinkedIn Programs Fail to Generate Leads

If I were to visit your website and click on the LinkedIn icon would it take me to your company page where you post summaries and links to your blog articles and press releases?

Susan Tatum 6/12/14 Susan Tatum 6/12/14

Costly LinkedIn Mistake #3: Content Spamming

The vast majority of technology marketers (>80%) recognize LinkedIn as an important place to distribute marketing content. Unfortunately they’re using it as a news feed

Susan Tatum 5/2/14 Susan Tatum 5/2/14

6 Ways We’re Using Content on LinkedIn

Blending high quality marketing content with LinkedIn efforts is the key to how we generate leads, develop prospects and create thought leadership positions for our technology clients.

Susan Tatum 4/29/14 Susan Tatum 4/29/14

Costly Linked Mistake #1 – Underestimating the Importance of LinkedIn to the IT Buyer

Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT buyers’ decision-making process many technology vendors continue to view LinkedIn as something to dabble in.

Susan Tatum 4/28/14 Susan Tatum 4/28/14

Why You Need Sales and Marketing in your LinkedIn Program

There is a costly disconnection between sales and marketing efforts on LinkedIn.

Susan Tatum 3/4/14 Susan Tatum 3/4/14

5 Ineffective Actions Most Sales Pros Are Taking On LinkedIn

As LinkedIn gives sales professionals direct access to targeted decision makers and influencers, it can be and should be one of the most powerful tools in their arsenal.

Susan Tatum 1/30/14 Susan Tatum 1/30/14

4 Reasons You Should NOT Use Auto-Post

I think we can all agree that technology is a wonderful thing, and part of its wonderfulness is the ability to automate mundane activities and save us lots of time.

Susan Tatum 11/5/13 Susan Tatum 11/5/13

5 Ways to Measure Sales-Supporting ROI from LinkedIn

For those of you who’ve been struggling to show executive management – and yourselves – that social media efforts do, in fact, contribute directly to sales results, I’ve got some good new. On LinkedIn at least, it’s pretty easy.

Susan Tatum 9/30/13 Susan Tatum 9/30/13

The 3 Phases of LinkedIn Effort and Where the ROI is Hiding

I make a living helping B2B companies put social media to use as a legitimate marketing channel. For that reason – and because I’m passionate about results-oriented marketing – I look at a heck of a lot of LinkedIn efforts and constantly experiment to find new and better ways to use the network.

Susan Tatum 9/3/13 Susan Tatum 9/3/13

We’re Connected on LinkedIn. Now What?

We all have a lot of LinkedIn connections. There is no lack of information online or off about how to get connections on LinkedIn, and any semi-serious LinkedIn user has amassed a list of connections well into the hundreds.