CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
Why B2B Companies Must Pay More Attention to LinkedIn
B2B sales and marketing is going social. No shock there. But there is an interesting conflict. Multiple studies (Forrester, ComScore, etc) have shown us IT buyers prefer LinkedIn 2X more than any other major social network when it comes to reading content
Costly Linked Mistake #1 – Underestimating the Importance of LinkedIn to the IT Buyer
Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT buyers’ decision-making process many technology vendors continue to view LinkedIn as something to dabble in.
4 Reasons IT Decision Makers are Letting Social Networks Influence Buying Decisions and 5 Things You Can Do About It
IT decision makers are using social media for business purposes in wildly increasing numbers.