CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
LinkedIn Social Selling Index – What It Is and How Sales Management Can Use It
There are not-so-subtle signs that social selling in general and LinkedIn specifically need to be incorporated into your sales team’s sales process.
How to Increase Available Selling Time with LinkedIn
According to CSO Insights’ Sales Optimization Study, B2B sales people typically spend a startling 59% of their time NOT selling.
How to Use Sales Navigator to Protect and Grow Your Existing Accounts
Mention the phrase “social selling” in complex B2B sales situations, and the mind goes straight to prospecting and new account acquisition. The pressure is on for new customers/logos.
Social Selling: 6 Data-Backed Reasons for B2B Sales Leaders to Love It
“Social selling” may be the latest buzzword worthy of a place on the BS bingo game board, but it’s a serious concept that affects every B2B sales rep, sales manager and sales executive on the planet.
Why Invest in Sales Navigator
Sales managers often ask us if they need to spring for a paid account to effectively use LinkedIn. Until last July, my answer was “maybe” – it really depended on how active you would be as a user.