Susan Tatum 2/15/18 Susan Tatum 2/15/18

Why LinkedIn Should Not Be Part of Your Social Media Program

B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong hands.

Susan Tatum 5/2/17 Susan Tatum 5/2/17

LinkedIn Reconnection Message – Do Not Try This at Work

Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold.

Susan Tatum 9/8/16 Susan Tatum 9/8/16

How CEOs Can Use Twitter to Improve Visibility and Brand Awareness

Before you start exploring how to use Twitter for raising brand awareness and improving visibility, I strongly suggest you solidify your approach to using LinkedIn. Finished? Read on.

Susan Tatum 8/17/16 Susan Tatum 8/17/16

B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.

Susan Tatum 5/12/16 Susan Tatum 5/12/16

How to Use Social Media to Charge More for Your Services

I don’t think it’s much of a stretch to say that most professional services execs have noticed it’s easier to get premium rates for your services from some clients than others.

Susan Tatum 4/26/16 Susan Tatum 4/26/16

Why Professional Services Firms Are Investing in Social Media and You Should Too

Over the last ten years or so there has been a profound change in the way buyers make buying decisions. If you’re in charge of bringing in new clients for your business, I’m confident you already know this.

Susan Tatum 5/2/14 Susan Tatum 5/2/14

Costly LinkedIn Mistake #4 – Treating LinkedIn just like Facebook

“Social Media” gets lumped into one big category by everyone from research firms and industry analysts to authors, teachers and social media experts themselves.

Susan Tatum 4/29/14 Susan Tatum 4/29/14

Costly Linked Mistake #1 – Underestimating the Importance of LinkedIn to the IT Buyer

Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT buyers’ decision-making process many technology vendors continue to view LinkedIn as something to dabble in.

Susan Tatum 4/18/14 Susan Tatum 4/18/14

Ten Things Your Social Media Manager Needs to Know about Technology Marketing

Marketing complex B2B technology can be difficult to wrap your head around – even for people with marketing and business training.

Susan Tatum 1/30/14 Susan Tatum 1/30/14

LinkedIn in Just 15 to 30 Minutes Per Day?

There are many ebooks, white papers, LinkedIn training programs and consultants that say a complete profile and 15 minutes a day can start getting you the connections you need to build profitable relationships.

Susan Tatum 12/1/13 Susan Tatum 12/1/13

How to Instantly Lose Credibility with a Bad Infographic

Recently a discussion posted in a LinkedIn group lead me to a blog article featuring an infographic that floored me in its inaccuracy and misleading conclusion.

Susan Tatum 11/5/13 Susan Tatum 11/5/13

5 Ways to Measure Sales-Supporting ROI from LinkedIn

For those of you who’ve been struggling to show executive management – and yourselves – that social media efforts do, in fact, contribute directly to sales results, I’ve got some good new. On LinkedIn at least, it’s pretty easy.