CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
How To Get Better Results from your LinkedIn Groups
Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent on generating leads.
How CEOs Can Use Twitter to Improve Visibility and Brand Awareness
Before you start exploring how to use Twitter for raising brand awareness and improving visibility, I strongly suggest you solidify your approach to using LinkedIn. Finished? Read on.
B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
Wayne was a skeptic before he became an outspoken proponent of LinkedIn and is passionate about helping business professionals use LinkedIn more effectively to build their businesses and personal brands.
Are LinkedIn Groups Worth the Trouble?
With the recent changes to LinkedIn groups, many LinkedIn users and social selling experts are questioning the value of LinkedIn groups for B2B salespeople and marketers.
How and Why to Pilot a LinkedIn Social Selling Program
Is “social selling” just one more way to distract your sales team, taking you even further away from reaching quota while consultants make a big dent in your sales budget? Or could it actually make your sales people more effective, better at reaching hard-to-get-to prospects, able to find more sales opportunities, ultimately making their numbers?
LinkedIn Social Selling Index – What It Is and How Sales Management Can Use It
There are not-so-subtle signs that social selling in general and LinkedIn specifically need to be incorporated into your sales team’s sales process.
Social Selling: 6 Data-Backed Reasons for B2B Sales Leaders to Love It
“Social selling” may be the latest buzzword worthy of a place on the BS bingo game board, but it’s a serious concept that affects every B2B sales rep, sales manager and sales executive on the planet.
Why Invest in Sales Navigator
Sales managers often ask us if they need to spring for a paid account to effectively use LinkedIn. Until last July, my answer was “maybe” – it really depended on how active you would be as a user.